(creativity-as-learning)

Inspiration is

everywhere.

FRCTL-app gives

you proof you’re

improving

0 on the waitlist

(tried, stopped, tried again)

Is that familiar to you?

Unfinished books on your Kindle. The course shows two modules complete out of eight. The AI wrote something plausible that sounded nothing like how you actually think. The design thinking workshop was a good afternoon that reset to zero by Tuesday.

None of this is about discipline: books inspire, courses inform, AI generates. None of them build the thinking. When someone asks you for a clear direction and your mind goes quiet, another episode or another prompt will not fix that. Practice and feedback do.

No tool has ever told you whether you are improving. Not because progress is hard to measure. Because none of them try.

(why now)

In five years, 40% of job skills will change. Creative and visionary thinking top the list

In five years, 40% of core job skills will change. Creative and visionary thinking top the list. Not optional. The World Economic Forum, OECD, and NFER all point to the same conclusion: if you are not actively building these skills, you are already behind.

That would matter less if those skills were holding steady. They are not. Across nearly 300,000 creativity tests spanning 40 years, scores began falling around 1990. Before smartphones, social media or AI. The demand is rising. The skill has been declining for a generation.

FRCTL-app was built for exactly this moment.

World Economic Forum – Future of Jobs Report 2025 →
OECD Skills Outlook 2025 →
NFER – The Skills Imperative 2035: An analysis of the demand for skills in the labour market in 2035 →
Smart? Yes. Creative? Not so much →
FRCTL app mockup showing the brand on a dark screen
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(How FRCTL-app Works)

For the first time, you will know if your thinking is improving because the system tracks it

After each session, FRCTL-app analyses how you approached the challenge. It tracks idea speed, originality, and your ability to think past the obvious. Over weeks, patterns emerge — the specific cognitive habits holding you back. The next session addresses those, not something random. You are training the exact thing, not practising generally.

Other AI tools generate ideas for you and call it development. FRCTL-app does not generate anything. It reads how you think and tells you what to work on next.

SOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOON
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(How FRCTL-app Works)

A new game every day. Every game, counted

Open the app and your session is already there. No decisions or setup required. Just today's challenge, built for you. The streak is a small thing. But it adds up. After a few weeks, your stats will start to look different.

SOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOONSOON

(How FRCTL-app Works)

You know what you're training before you start

Every game tells you what it trains. At some point, the prompts become more abstract and constrained, covering stranger domains. This is the system adjusting. It means you have improved. No levels. Just a graph that shows where your thinking is going.

(thinking that counts)

Five skills & a daily practice that actually pays attention

(1)

Creativity Workouts

Daily exercises in generating ideas you would not reach by thinking the usual way. Each one builds the specific muscle.

(2)

Visionary Sprints

The system tracks how far ahead you can actually think and trains the distance.

(3)

Personalisation & Executive Supports

Some sessions need a timer, a checklist or the problem broken into something smaller. The system figures out which. You just show up.

(4)

Activation

A short exercise gets your thinking moving faster before the main challenge. Plus techniques from practitioners who use creative thinking in real work.

(5)

Self-Confidence

The system notices the pattern and trains stating a position clearly, holding it, letting it land.

(five minutes between things)

Abstract halftone photograph representing creative research
White dove in flight labelled with RESEARCH, OUT OF THE BOX, NO LIMITATIONS

→ clear goals, visible steps, friction-free routines

→ sessions under five minutes, every one of them

→ neurodiverse‑inclusive principles from modern learning science

→ structured feedback and guided self-reflection after each session

→ available for all platforms

White dove photographed up close against a dark background

(For Creative Contributors)

Share your approach for people who are actively building a thinking practice

You have a technique, a methodology, a way of working that took years to develop. FRCTL-app wants to bring it to people who need it. Contribute exercises, appear in the app, reach an audience that is genuinely trying to improve.

(for who are actively building a thinking practice)

Inspiration is everywhere, but proof isn’t

Start with your email. There are no spam and scams, just important updates about the launch. First 20 emails a free subscription for as long as FRCTL-app exists.

Join our waitlist

We're excited that you're interested in our startup! Join our waitlist to get updates on our launch.

Your data is safe with us. It will only be used to contact you about our launch. No spam. No scams.

The email field isn’t filled

Let's discuss our partnership

As a startup, we are building and learning fast. We look for partners who want to grow with us. Share how you see mutual value and long term collaboration.

Your data is safe with us. It will only be used to contact you about this partnership and will not be shared or used anywhere else.

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Thank you, you’re on the waitlist 🖤

We’ll email you as soon as we have news about the launch.

No spam. No scams. Just important updates about the launch.

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Thank you for your interest 🖤

We will review your request and get in touch soon.

Your data is safe with us. It will only be used to contact you about this partnership and will not be shared or used anywhere else.

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Privacy Policy

Effective: 28 May 2026 Finland, EU GDPR Compliant

This Privacy Policy explains how frctl-app collects, uses, stores, and protects your personal data when you visit frctl-app.com or interact with our services. We've written it to be as clear and straightforward as possible — no legal jargon where we can help it.

frctl-app frctl-creatives frctl-juniors

Who this policy covers

This policy applies to all websites, products, and services operating under the frctl (FRCTL) brand umbrella (FRCTL-app is the main), including frctl-app, frctl-creatives, and frctl-juniors (collectively, "frctl," "we," "us," or "our"). By using our website or services, you agree to the terms of this policy.

00 Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or the personal data we hold about you, please reach out using the details below.

Business Name

FRCTL-app

Website

frctl-app.com

Business Address

Finland, European Union

Privacy Contact Email

hello@frctl-app.com

Privacy Contact

hello@frctl-app.com

FRCTL-app does not currently have a designated DPO. For all data protection enquiries, please contact us at the address above.

Supervisory Authority

Tietosuojavaltuutetun toimisto

Office of the Data Protection Ombudsman, Finland

01 What Personal Data We Collect & Why

We only collect data that is necessary for running our services and improving your experience. Below is a clear breakdown of the categories of personal data we collect, along with our legal basis and purpose for processing each category under the EU General Data Protection Regulation (GDPR).

Data Category
Examples
Purpose
Legal Basis (GDPR)
Identity Data
Full name, username
Responding to enquiries submitted via contact forms
Legitimate interests (Art. 6(1)(f))
Contact Data
Email address
Responding to you; sending updates if you opt in
Consent (Art. 6(1)(a)) / Legitimate interests
Usage & Technical Data
IP address, browser type, OS, pages visited, session duration, referral URL
Analytics — understanding how visitors use the site to improve it
Consent (Art. 6(1)(a))
Behavioural & Event Data
Button clicks, feature interactions, funnel events
Product analytics; improving user experience; marketing attribution
Consent (Art. 6(1)(a))
Cookie & Tracking Data
Cookie IDs, session identifiers, device fingerprints
Maintaining sessions; analytics; personalised content
Consent (Art. 6(1)(a))
Communications Data
Content of messages submitted via contact form
Customer support and follow-up
Legitimate interests (Art. 6(1)(f))

We do not collect sensitive data

We do not intentionally collect any special categories of personal data (e.g. health data, racial or ethnic origin, political opinions, biometric data, sexual orientation) unless explicitly required and with your explicit consent.

Marketing communications

We may use your email address to send you updates about FRCTL-app, new features, or related products — but only if you have explicitly opted in. You can unsubscribe at any time by clicking "Unsubscribe" in any email we send, or by contacting us directly.

02 How We Collect Data

We collect your personal data through the following methods:

Contact Forms

When you fill in a contact form on our website, you voluntarily provide us with your name, email address, and any message content. This data is used solely to respond to your enquiry and is not shared with third parties for their own marketing purposes.

Cookies & Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect data automatically when you visit our site. The types of cookies we use are described below.

→ Essential / Strictly Necessary Cookies

Required for the website to function correctly. They enable core features like security and page navigation. These cannot be disabled as the site will not work without them. No consent is required for these cookies.

→ Analytics Cookies

Used to understand how visitors interact with our website — which pages they visit, how long they stay, where they came from, and what they click. This data is aggregated and used to improve our site. We use PostHog for this purpose. These cookies require your consent.

→ Marketing / Tracking Cookies

Used to track your activity across sessions to help us deliver more relevant content and measure the effectiveness of marketing campaigns. These cookies require your consent and can be refused without affecting essential functionality.

Managing your cookie preferences

When you first visit our website, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies. You can change your preferences at any time by:

  • Clicking "Cookie Preferences" in the footer of our website;
  • Adjusting your browser settings to block or delete cookies (see your browser's help section);
  • Contacting us directly at hello@frctl-app.com.

Please note: disabling certain cookies may affect your experience of the website.

PostHog Analytics

We use PostHog to collect product analytics data. PostHog may collect information such as your IP address (which can be anonymised), browser type, pages visited, events triggered, and session recordings where enabled. PostHog operates under its own privacy policy. We have configured PostHog to:

  • Respect your consent preferences;
  • Not collect personally identifiable information beyond what is necessary;
  • Process data in accordance with GDPR requirements.

You can review PostHog's privacy practices at posthog.com/privacy.

03 How We Share or Disclose Information to Third Parties

We do not sell, rent, or trade your personal data. We only share your information in the limited circumstances described below.

Service Providers

We share data with carefully selected third-party service providers who process data on our behalf under strict data processing agreements. They are permitted to use your data only as instructed by us.

PostHog (Analytics)

We use PostHog (posthog.com) for product analytics. PostHog processes usage and behavioural data to help us understand how users interact with our service. Data is processed under a Data Processing Agreement. PostHog may store data within the EU/EEA. Review their privacy policy for full details.

Legal Obligations

We may disclose your personal data to law enforcement, regulatory authorities, or courts if required by applicable law, to comply with a legal process, or to protect the rights, property, or safety of FRCTL brands, our users, or the public.

Business Transfers

In the event of a merger, acquisition, restructuring, or sale of assets, your personal data may be transferred as part of that transaction. You will be notified in advance of any such transfer and of any changes to this Privacy Policy.

With Your Consent

We may share your data with additional third parties where you have given explicit consent for us to do so.

International data transfers

FRCTL-app is based in Finland, EU. Some of our third-party providers (such as PostHog) may process data outside the European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses (SCCs) approved by the European Commission, to protect your data to the same standards as within the EU.

04 How We Store & Protect Your Data

The security of your personal data is important to us. We implement a range of technical and organisational measures to protect your data from unauthorised access, loss, disclosure, or destruction.

Security measures

  • Encryption in transit: All data transmitted to and from our website is encrypted using TLS/HTTPS.
  • Access controls: Personal data is accessible only to authorised personnel who require it to perform their job functions.
  • Data minimisation: We collect only the minimum amount of personal data necessary for the stated purpose.
  • Vendor security: We select third-party processors that maintain appropriate security certifications and practices.
  • Regular review: We regularly review our security practices and update them in line with industry standards.

Data retention

We retain your personal data only for as long as is necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Typical retention periods are:

Data Type
Retention Period
Contact form submissions
Up to 24 months from the date of submission, or until your request is resolved
Analytics & behavioural data
Up to 12 months (PostHog default; configurable)
Cookie consent records
Up to 12 months
Marketing opt-in records
Until you unsubscribe or withdraw consent

When data is no longer required, it is securely deleted or anonymised so that it can no longer be attributed to you.

Important note

No method of data transmission over the internet is 100% secure. While we do our best to protect your personal data, we cannot guarantee absolute security. If you believe your data has been compromised, please contact us immediately at hello@frctl-app.com.

05 Your Rights

Depending on where you are located, you have specific legal rights over your personal data. We take these rights seriously and will respond to all legitimate requests within the timeframes required by law (typically 30 days under GDPR).

Rights under GDPR (EU/EEA residents)

Right of Access

You can request a copy of the personal data we hold about you (a "data subject access request").

Right to Rectification

You can request that we correct any inaccurate or incomplete personal data we hold about you.

Right to Erasure

You can request that we delete your personal data ("right to be forgotten") where there is no compelling reason for us to continue processing it.

Right to Restriction

You can ask us to pause processing your personal data in certain circumstances — for example, while you contest its accuracy.

Right to Portability

You can request your data in a structured, machine-readable format and have it transferred to another controller where technically feasible.

Right to Object

You can object to us processing your data where we rely on legitimate interests, including for direct marketing purposes.

Right to Withdraw Consent

Where we rely on your consent to process data, you may withdraw it at any time. This will not affect the lawfulness of processing before withdrawal.

Right to Lodge a Complaint

You have the right to lodge a complaint with the Finnish Data Protection Ombudsman (tietosuoja.fi) or your local supervisory authority.

Automated decision-making

We do not currently make decisions about you based solely on automated processing (including profiling) that produce legal or similarly significant effects.

How to exercise your rights

To exercise any of your rights, please send a written request to hello@frctl-app.com. We will respond within 30 days. We may ask you to verify your identity before processing your request.

Withdrawing consent

You may withdraw consent for cookie-based analytics and marketing at any time by:

  • Updating your cookie preferences via the cookie banner on our website;
  • Adjusting your browser cookie settings;
  • Emailing us at hello@frctl-app.com requesting withdrawal of consent.

Withdrawal of consent does not affect the lawfulness of any processing that took place before you withdrew consent.

Additional rights for California residents (CCPA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete it, the right to opt out of the "sale" of personal information (we do not sell personal information), and the right not to be discriminated against for exercising your privacy rights. To submit a CCPA request, contact us at hello@frctl-app.com.

06 Children's Privacy

Our website and services are not directed at children under the age of 16 (or under the age of 13 in the United States). We do not knowingly collect or solicit personal data from children.

If you are under 16 years of age, please do not submit any personal data to us. If we become aware that we have collected personal data from a child without verifiable parental consent, we will take steps to delete that information as quickly as possible.

If you believe we may have inadvertently collected data from or about a child, please contact us immediately at hello@frctl-app.com.

For frctl-juniors

The frctl-juniors brand may be directed at younger audiences (e.g., junior developers, students). Where minors may use this service, additional safeguards, including explicit parental/guardian consent mechanisms, will be implemented. This policy will be updated accordingly before the frctl-juniors service launches.

07 Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by:

  • Posting the updated policy on this page with a new "Last Updated" date;
  • Sending an email notification to users who have provided their email address (where the change materially affects your rights or how we use your data);
  • Displaying a prominent notice on our website for a period after the update is made.

We encourage you to review this page periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

If you do not agree with any changes, you have the right to request deletion of your personal data or to cease using our services. Please contact us at hello@frctl-app.com.

Version
Date
Summary of Changes
1.0
28 May 2026
Initial Privacy Policy published